Last edited by Mezishicage
Thursday, May 14, 2020 | History

6 edition of The new direct marketing found in the catalog.

The new direct marketing

how to implement a profit-driven database marketing strategy

  • 132 Want to read
  • 26 Currently reading

Published by McGraw Hill in New York, N.Y .
Written in English

    Subjects:
  • Direct marketing -- Data processing.,
  • Database marketing.,
  • Database management.,
  • Direct marketing -- Statistical methods.,
  • Internet marketing.

  • Edition Notes

    Includes index.

    StatementDavid Shepard Associates, Inc. ; with individual contributions by Rajeev Batra ... [et al.].
    ContributionsBatra, Rajeev., David Shepard Associates.
    Classifications
    LC ClassificationsHF5415.126 .N48 1999
    The Physical Object
    Paginationxx, 716 p. :
    Number of Pages716
    ID Numbers
    Open LibraryOL369706M
    ISBN 100070580561
    LC Control Number98030382

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